3 Most Popular Career Choices After PGDM

 

The Post Graduate Diploma in Management (PGDM) is a popular course among students seeking higher education in management. It is a two-year management course where students gain the necessary managerial and leadership skills necessary to succeed in a business field.

After PGDM, you will be able to find lucrative jobs that provide ample opportunities to learn and grow. Both the public and private sectors offer PGDM jobs.

Students aspiring to have corporate exposure might consider enrolling in any PGDM colleges in NCR, Pune, or elsewhere as a stepping stone to their career.

A PGDM can lead to a plethora of options in terms of a career. Let’s explore the 3 most popular career choices post-PGDM.

• Brand Manager

A brand manager builds and promotes brands. It’s one of the most creative, experiential, and dynamic jobs out there, which keeps you on your toes! The job of a brand manager is to establish a positive image of a product among the target audience.

It would require you to develop long-term strategies, interpret the market, decide the product price, and assist with product development. Among other things, you would be responsible for promotional activities, advertising, media engagement, and other regulatory frameworks.

As a Brand Manager, you will typically earn 11–12 lakhs a year, which is ₹7,000 (+191%) higher than India’s national average salary.

• Sales Manager

Generally, this work profile entails a high-paced schedule, achieving targets, and gaining bonuses and incentives. For a marketing graduate to be a successful sales manager, they must possess exceptional communication skills and a desire to maintain a high-spirited sales team. Almost all companies from various sectors look for sales professionals from top business schools in Delhi, NCR, Pune, or anywhere across India.

Starting income for a sales manager could range from 5–7 lakhs per annum. It can exceed 8–10 lakhs with adequate experience and skills.

• Digital Marketing

With digital technology permeating every aspect of our lives, digital marketing as a career option has taken off and is particularly popular among marketing students. It has more roles and skills than any marketing has ever had before, and it is this nimble, ingenious nature that makes it so fascinating.

Tasks related to this field include SEO, Pay-Per-Click (PPC), Social Media Marketing, Web content writing, Email Marketing, Marketing Automation, etc.

Students studying marketing can also choose from a wide range of roles in this field, including:

• SEO manager
• SEM/PPC expert
• Social media manager
• Content Writer

An entry-level digital marketing manager earns between 5–7 lakhs per year. It can rise to 12–14 lakhs with sufficient experience and skills.

No matter what career path you choose, marketing and management remain a sector that offers multiple career opportunities.

So, if you are someone interested in this field, you must enroll yourself in one of the top PGDM institutes in Delhi, NCR, like Asian Business School. It not only offers you a PGDM degree but also provides you with additional diplomas and certifications, giving you an extra edge over regular students!

All the best with your marketing career!